Stand with the land: What Australians really think about farming
On Friday 21 November 2025, Australia celebrates National Agriculture Day – a moment to recognise the farmers who feed and clothe us, steward over half our continent, and generate close to $90 billion for our economy each year.
This year's theme, Stand with the Land, is a call to action. And the timing couldn't be more important.
To mark the day, Syngenta ANZ commissioned research into public awareness and understanding of modern farming. The findings revealed a gap: Australians deeply value farmers, but don't fully understand how food is actually produced.
The Key Findings:
- 1 in 2 Australians don't feel informed about where their food comes from
- 64% want to know more about how it's grown
- 87% agree farmers are protectors of the environment
- 50% support farmers using more technology if it lifts production and keeps food affordable
"The research we've done for National Ag Day shows something important: Australians genuinely respect what farmers do," said David Van Ryswyk, Managing Director, Syngenta ANZ. "They recognise farmers are looking after the land, not just producing food – and they understand that in a changing climate, access to the right technology isn't optional, it's essential."
These results tell an important story. Australians recognise that farmers are environmental custodians. They understand the pressures – drought, floods, rising costs, climate volatility – and they're open to innovation that helps farmers stay competitive and sustainable.
Our farmers produce more than 10% of Australia's exports and employ thousands across food, fibre, processing and exporting industries. As custodians of vast land and water resources, they're constantly seeking new technology and management techniques to adapt to a changing climate.
Download the full research report to explore what Australians think about farming, food production, and the future of agriculture.
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Syngenta is a global leader in agricultural innovation with a presence in more than 100 countries. Syngenta is focused on developing technologies and farming practices that empower farmers, so they can make the transformation required to feed the world’s population while preserving our planet. Its bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before.
Guided by its Sustainability Priorities, Syngenta is developing new technologies and solutions that support farmers to grow healthier plants in healthier soil with a higher yield. Syngenta Crop Protection is headquartered in Basel, Switzerland; Syngenta Seeds is headquartered in the United States. Follow us on LinkedIn, Facebook & X.
