Director, Perfect Produce - PUKEKOHE NZ
Allan Fong is a first generation New Zealand-born Chinese grower, cropping 500 acres of mixed vegetables out of Pukekohe, New Zealand. Allan’s agility and drive for higher sustainability and productivity has lead him to be nominated in the Productivity category.
Alan owns and operates The Fresh Grower, which is a highly diverse operation incorporating both supermarket supply and end-to-end retail in both New Zealand and Hong Kong. Born to Chinese immigrant parents, Allan credits hard work for his achievements, which have included owning and operating several businesses - ranging from a large growing operation, supplying 12 million head of iceberg lettuce per year to the NZ fast food industry, through to a bagged salad processing business.
Allan’s agility and drive for higher sustainability and productivity has lead him to where he is today. The Fresh Grower began as a fledgling business eight years ago, supplying baby broccoli and cos lettuce to the food service industry, to now being a nationwide high-end vegetable business growing 20 different niche lines.
Allan has achieved this through foresight, hard work and a constant focus on business productivity. Customer marketing, improvements in product packaging, brand quality, a constant push for greater shelf life and a better customer experience with his product has earned Allan a well-known brand and reputation within the New Zealand restaurant and supermarket industry.
Allan, and his products, have featured in a wide range of food publications and cooking shows, including world renowned NZ chef, Al Brown, and his produce making it on board Air New Zealand flights across the globe. He has also pioneered new and re-usable packaging for his products which include a recipe and how-to-cook for busy professionals wanting to maintain a healthy diet.